The Revolution - Handbook
From: Doug Wokoun (aa384)
Date: 12/23/89-09:28:12 PM Z
From: aa384 (Doug Wokoun)
Subject: The Revolution - Handbook
Date: Sat Dec 23 21:28:12 1989
[Note: this file is quite long (about 175K) and 300 baud users will
not be able to retrieve the full text.]
The REVOLUTION(tm) HANDBOOK
by Donald A. Thomas, Jr.
=1989 ARTISAN SOFTWARE
all rights reserved
CONTENTS
--------
INTRODUCTION ......................................
QUESTIONS AND ANSWERS .............................
GENERAL PRINCIPALS ................................
BENEFITS TO ENTREPRENEURS .........................
PLEDGES ...........................................
PARTICIPANT REGISTRATION ..........................
HOW TO APPLY THIS HANDBOOK ........................
COPYRIGHT AND TRADEMARK PROTECTION ................
ACKNOWLEDGING THE FACTS ...........................
* WHAT I CAN DO AS AN INDIVIDUAL ....................
WHAT I CAN DO AS AN ATARI PUBLICATION .............
WHAT I CAN DO AS A CELEBRITY ENDORSER .............
WHAT I CAN DO AS A COMPUTER WIDOW/WIDOWER .........
WHAT I CAN DO AS A DEALER .........................
WHAT I CAN DO AS A DISTRIBUTOR ....................
WHAT I CAN DO AS A PROMOTIONS MANAGER .............
WHAT I CAN DO AS A SOFTWARE PUBLISHER/DEVELOPER ...
WHAT I CAN DO AS A TEACHER ........................
WHAT I CAN DO AS A TRADE SHOW ORGANIZER ...........
WHAT I CAN DO AS A SYSOP ..........................
WHAT I CAN DO AS A USERS' GROUP ...................
WHAT I CAN DO AS SAM TRAMIEL ......................
INTRODUCTION
------------
There is a war going on in the United States and, if you are
an Atari computer user, you are a part of it. The allies
are the manufacturers, publishers and users of Atari
computers. They are the front line people doing what they
can to see that the system survives. They, as you, are the
people who face the ridicule from the universe of IBM, Amiga
and Macintosh proponents to support a conviction in the
really best computer value available.
To proclaim a war, there must be a cause... essential basic
values worth fighting for. In this case, these values hinge
on the need to expand our family of Atari owners and users.
We must face the reality that our family of Atari users is
not growing in the United States... it's shrinking. This
fact should be disturbing to you. The passion you have for
your computer will likely crumple to disgruntled aggravation
as fewer companies support your investment and more and more
users switch to a more popular system.
Many of us have been waiting for Atari to fight this war for
us. We have listened to commitments to run advertising and
support users' groups and trade shows. We have also been
exposed to Jack Tramiel's philosophy that "Business Is War".
In many instances, Atari has made admiral efforts to
strengthen their domestic position. For instance, over $67
million dollars was poured into a chain of retail
electronics stores known as the Federated Group. The theory
was that by owning a significant retail outlet, they could
dictate the amount of shelf space and customer assistance
dedicated to Atari computers and games. While the theory
was sound, they were not prepared to invest the added
millions of dollars it would take to salvage the risk.
Atari has also supported the user shows with their presence
and dealer support by loaning equipment for the show and
providing seminars.
Atari's dilemma is that the return on invested dollars is
best paying off overseas right now. Prices are higher
there, piracy is a lesser threat, and the consumer can view
the Atari line of computers without a tainted prejudice for
another system which is not as well established. Yes, it
appears Atari can not get a fix on what needs to be done for
the U.S., but there is already enough work keeping up with
European demand. "Business Is War" means exactly that and
Jack Tramiel is going to fight for businesses' primal
need... PROFITABILITY.
Looking into the crystal ball, Atari will certainly find
some success with the Portfolio and other attempts to
approach the PC market. They may see their domestic cash
flow swell when they do. As a result, an increasing PC
consumer base will be supporting the Atari name which will
drown out our cries for support with our XL, XE, ST and MEGA
machines. Already, the Atari magazines have covered the
Portfolio.
Artisan Software believes that there is a hidden army of
Atari users who realize that, if anyone is going to fight
this war, we must do it ourselves. Since Atari Corp. and
third party developers are simply profit machines, they are
always going to spend as little as possible to sell their
products. After all, that's what business is all about.
Yet, if someone were to mastermind an ultimate attack to
enhance United States sales of Atari computers, Atari would
support its' success.
Artisan Software is asking you to join in on the ultimate
user-based campaign to attract an expanding universe of
Atari owners and users. You may participate as intensely as
you wish, but your every effort will go a long way by
reading this material and doing whatever you can.
The campaign is called "THE REVOLUTION". It will be in
effect throughout 1990 and scheduled to continue through the
90's. The premise will be to optimize the power of
"word-of-mouth" advertising. This form of advertising is
the least expensive and the most effective. Concentration
will be on a calendar of projects which will strike targets
in cumulative force. You will find participation fun and
easy.
No one appears to have a firm idea how many Atari users
there are in the U.S., many say there about 100,000 ST
compatible machines out there, but that can not be verified.
Atari, understandably, keeps this a secret so they do not
scare away potential developers. Regardless how many there
are of us, we have the potential to exercise a lot of power.
If united, we can not be ignored.
The benefits you reap from this project are plentiful.
First of all, you will see Atari users ban together as a
nation for the very first time. You will witness
significant news coverage and experience the growth of new
companies emerging to support your system. You will also
discover it increasingly easier to find friends and
colleagues using an Atari computer. Best of all, you will
have fun.
Respectfully,
Donald A. Thomas, Jr.
President, Artisan Software
QUESTIONS AND ANSWERS
---------------------
Below are some questions and answers regarding "The
REVOLUTION". You may be able to satisfy any inquiries you
have by reviewing this material.
Q. WHAT IS "THE REVOLUTION"?
A. "The REVOLUTION" is a structured user-based campaign
design to enhance Atari computer sales in the United
States by primary use of "word-of-mouth" advertising.
It is made up of users and companies across the nation
who wish to support the cause.
Q. WHAT IS "WORD-OF-MOUTH" ADVERTISING?
A. "Word-Of-Mouth" Advertising is the most valued form of
advertising for any reputable business. While paid
advertising boosts public awareness, it is often by
someone's recommendation that high ticket purchases are
made. In basic terms, word-of-mouth advertising is the
act of voicing your opinion about a product or service
in a favorable way. In addition, "The REVOLUTION"
campaign is designed so that all our voices are focused
toward specific targets at any one given time.
Q. WHO IS COORDINATING "THE REVOLUTION"?
A. ARTISAN SOFTWARE President, Donald A. Thomas, Jr., plans
to coordinate the campaign.
Q. WHAT IS ARTISAN SOFTWARE?
A. Artisan Software is a California based software
publisher dedicated to the Atari ST and MEGA computers.
Q. WHY IS ARTISAN SOFTWARE DOING THIS?
A. Artisan Software currently offers three products for the
ST computer. This is not the place to talk about them,
but you will find separate ASCII text files about them
on this diskette. While Atari users support their
products, it has become disenchanting to realize that
the Atari user base is not large enough to keep sales at
a profitable pace. Rather than diverting attention to
non-Atari computers, it has been Artisan Software's
decision to expand the Atari computer user base.
Q. WHAT SPECIFIC ATARI COMPUTERS ARE REPRESENTED?
A. Although Artisan Software publishes only ST/MEGA
compatible titles, it is recognized that the 8-bit
community has just as much to be proud of over their
systems too. Atari video game systems, cartridges and
PC compatible products are not represented here.
Q. WHAT DOES ARTISAN SOFTWARE HAVE TO GAIN BY COORDINATING
"THE REVOLUTION"?
A. Frankly, a lot. First, Artisan Software will expand its
exposure of it's products to the existing base of Atari
users. Secondly, this base will grow and, therefore, so
will sales.
Q. WILL IT COST ME MONEY TO PARTICIPATE?
A. Not necessarily. As an individual, you are asked to
become a registered participant by making a minimum
pledge of $15 to help initiate the cause for the first
year. Pledges for more than that amount is encouraged,
but you are not required to pay any amount at all to
participate.
Part of your pledge will cover the costs of
distributing "The REVOLUTION HANDBOOK" and other costs
such as phone use and coordinating costs. Corporate
pledges are also invited if you wish to show your
company's support and benefit from the campaign.
Other costs to you depend on the projects you
voluntarily elect to work on. In most cases, it is
simply a few letters and postage stamps per week.
It is important to register your participation
regardless of the size of your pledge. Your
registration becomes an integral necessity to provide a
statistical analysis as to the size of the movement, the
primary use of the computers and estimated growth
patterns. It is also important that you register
individually. Individual and group registrations are
maintained by separate accounting methods to insure the
integrity of individual participation statistics.
Q. WHAT ELSE WOULD MY PLEDGE COVER?
A. There is a form in this HANDBOOK which you are requested
to complete and mail-in. It requests information about
you, your profession, the computer(s) you own and what
you use it for primarily. This and other information
will be combined with all the other participants for
many reasons. These statistics help provide a marketing
"map" for decision making and planning. Your
pledge will help subsidize this effort.
Artisan Software also hopes to connect a special
on-line modem hotline for 24-hour access to news and
data exchange. Artisan Software's voice line will
double as a verbal hot line for questions and answers
as well. This will also serve as a tool to inform
potential new Atari owners of user group activities
and the location of dealers in their area.
Q. HOW DO I KNOW IT WILL WORK?
A. Try to imagine the impact at the 20/20 news studios in
New York if they receive 10,000 to 50,000 letters in one
week informing them of a movement and requesting
coverage. As responsible reporters, they will not be
able to ignore it. The national coverage will be
obtained free of charge and this is only one project
for the first year.
Consumers are most effectively swayed by the vocal
majority and we have the power to yell and scream within
a coordinated effort. WE WILL SELL MORE ATARI COMPUTERS
THAN EVER THOUGHT POSSIBLE.
Q. WHAT QUALIFICATIONS DO I NEED TO PARTICIPATE?
A. You do not even have to own an Atari computer to
participate. You simply have to be living and breathing
and willing to support the issues described in the
campaign. There are no age requirements and absolutely
no discrimination based on color, creed, sex, religion
or species.
Q. WHY DOESN'T ATARI COORDINATE THIS EFFORT?
A. The Tramiel family took the reigns of Atari nearly five
years ago and, if you look at the facts, has made
incredible progress in that time. Jack Tramiel is one
of the shrewdest entrepreneurs alive today and this is
documented by having founded Commodore and his short
turnaround time of Atari. The overall Tramiel
expertise, however, lies in business decisions based on
financial variables as opposed to marketing and research
variables.
It is the opinion of Artisan Software that user
dedication and commitment to the Atari computer is more
intense than it ever was by Commodore users when Jack's
Commodore introduced the Vic20 and the C64. It is
unlikely that Atari Corp. could conceive that a
coordinated "army" of Atari users might be formed to
make a difference in the foreseeable future.
This HANDBOOK describes activities which are designed to
provoke news coverage. While we may not obtain the
specific goals detailed, the news it generates will be
quite healthy for the cause. Atari could not be as
successful by taking this course of action because their
motives would be seen purely self-serving as opposed to
benefiting all involved.
Q. HOW SOON WILL RESULTS BE SEEN?
A. This project is directed toward the new computer buyer.
Those people have been convinced by propaganda that
other systems are better. The efforts to "deprogram"
this thinking is a long process which snowballs as time
wears on. With the estimated current base of Atari
users, however, substantial progress should be seen by
end of 1990.
Q. HOW WILL RESULTS BE MEASURED?
A. Atari has declared that their computer sales by nation
is confidential. The success of this program is based
on that statistic. It is hoped that many Atari Dealers
will join the crusade and report sales growth compared
to last year in the form of percentages. This keeps
actual figures confidential, but still provides a
measure to evaluate success. Third-party increased
sales can also be measured this way.
Q. HOW LONG MUST I PARTICIPATE?
A. Chances are you already participate by subscribing to an
Atari computer magazine, attending user group meetings,
buying quality software and peripherals and recommending
the Atari computer to friends. The difference is that
these same activities will be focused in a nation-wide
campaign to gain attention outside of the current Atari
user family.
You will be working on projects sychronized with
thousands of users elsewhere in the nation. If we all
stomp our feet at the same time, imagine the tremors we
can create. We hope we can count on you for quite some
time.
Q. OK, WHAT DO I NEED TO DO SPECIFICALLY?
A. Your participation is needed on four levels.
First, read this HANDBOOK and fill out the form
included. Send the form to Artisan Software today.
Secondly, go out of your way to discuss "The REVOLUTION"
with your user group or other Atari users. Provide them
copies of this HANDBOOK. Verbally encourage them to
participate. Also, approach your local dealers.
Encourage them to distribute copies of this HANDBOOK to
their customers. Permission is granted to copy and
distribute this HANDBOOK if the copyright and authorship
is acknowledged when you do. Exceptions to this include
professional duplication in a bound and covered book to
be sold for profit. The distinction should be clear,
but contact Artisan Software if you have any questions.
Your active involvement to spread the word about this
campaign is a critical component to its' success.
Third, write your favorite Atari magazine and ask them
to provide consistent coverage of this campaign.
Finally, follow this HANDBOOK as completely as you are
willing and able.
Q. WHERE DO I SEND MY REGISTRATION?
A. Send all correspondence, including registrations to:
"THE REVOLUTION" c/o ARTISAN SOFTWARE, P.O. Box 849,
Manteca, CA 95336.
GENERAL PRINCIPALS
------------------
There are some basic principals which are important for all
of us to agree to. These principals become our foundation
for all other participation.
One of the most significant principals is that we all do
what we can to stop the most blatant forms of piracy.
Artisan Software's philosophy that passing to a friend a
copy of a program, to determine if he likes it, is not a
high crime. This is IF the friend buys it after deciding to
use it. This philosophy is not shared by all publishers nor
is it, technically, legal. This philosophy's downside is
the difficulty of paying for something you already have in
your possession.
Slowing piracy plays a critical role in Atari's success.
Even if, per capita, piracy is no worse in the Atari
community than other computer communities, our lower user
base amplifies the problem. While any form of unauthorized
duplication and distribution is wrong, the foundation of
"The REVOLUTION" is to pay for the software you use. If you
obtain a title and never use it, you must turn to your own
values, otherwise, "The REVOLUTION's" policy will ask that
you buy it through legitimate means. In addition, "The
REVOLUTION" urges you to report pirate boards to Artisan
Software or persons who profit by selling unauthorized
copies of software. Please understand that these people are
destructive. Type: "I'VE JOINED THE REVOLUTION!" if you
come across these boards and hang up.
If we make any effort in this area, we will see
improvements. In short order, publishers will see the
difference and be even more encouraged to support our common
cause. In addition, cleaning our closet will attract more
publishers and new users.
Another critical principal is to be prepared to accept all
fellow members and our growing base of Atari owners as
family. Be prepared to assist them and depend on them. New
customers will be referred to "The REVOLUTION" members. The
impression you offer them will make a difference in their
buying decisions. Be positive and supportive.
If we get each others way, take an initial approach that a
combined effort may prove beneficial. Recently, closely
scheduled Atari shows caused for there not being a show at
all in that area. We need to look for ways to avoid these
problems.
Another significant principal is that of good communication.
Remind others what needs to be done, offer new ideas and
creative approaches and never hesitate to proclaim your
status as an Atari user to anyone. Apply a great deal of
friendly peer pressure.
It is encouraged to capitalize on "The REVOLUTION's"
concepts and strategies to gain recognition for you, your
company or user group. Please do not do this directly
against a competitor. Do not use this campaign to attempt
to pull user group members away from an existing one or to
sell products away from another dealer in this way.
Be supportive of activities enacted by other groups or
individuals. Thank them for their interest and help. If
there is a show in your area, try to attend. Join a users
group. Contact Artisan Software to help you find one or for
advise on starting one.
Please encourage your relatives, neighbors and friends to
participate, but never participate under an alias to boost
representation. We have an obligation to maintain real
numbers and a visual integrity. One individual can destroy
the efforts of all of us by participating with wrongful
actions or under false pretenses. You may write letters for
other people if you have them read, sign and understand the
position they are representing.
To insure consistency within the campaign, label each and
every project "The REVOLUTION". This will reinforce
retention and give us strength.
Please remember that what we wish to accomplish is make the
consumer aware of the Atari alternative and its' benefits of
owning an Atari computer. The sales will come naturally as
a result of accomplishing just that. We will not sell
everyone and would be fooling ourselves to think so. We
just want our computer on their shopping lists.
BENEFITS TO ENTREPRENEURS
-------------------------
If you profit in any way from the existence of Atari
computers, you are being asked to help support this
campaign. You have many benefits coming to you as a result
of the inevitable success of us all working together.
With an annual registered participation, you will receive
the following benefits:
1) Access to the list of registered individuals who support
the campaign nationwide for a nominal charge. This list
consists of qualified Atari enthusiasts who will be the
prime prospects for any direct mail advertising you may
wish to implement.
Artisan Software will also maintain a list of Atari
dealers throughout the U.S. and this list is available
as well.
2) Marketing data and information can be assembled using
the registration forms. A verifiable count of Atari
consumer trends can be established while Atari maintains
their secretive policy to such statistics. This
information may assist your considerations to release
new products or decide where your advertising dollars
might best be spent.
3) You will also have limited rights to integrate "The
REVOLUTION" in your marketing plan with promotional
stickers and/or literature such as "WE SUPPORT 'THE
REVOLUTION'". A logo is being assembled and will be
sent to you for such purposes.
4) An effort to educate the consumer of the harms of piracy
and piracy-like activities will be an integral part of
the campaign. Your pledge will assist in this
effort.
5) Companies can make one phone call to Artisan Software
and have the network of Atari publications exposed to
the latest news and information regarding their
products. A professional press release will be written
in your behalf and issued directly to their offices.
6) As participation grows, other companies may provide
discounts to other companies who participate.
PLEDGES
-------
YOU DO NOT NEED TO MAKE A PLEDGE TO PARTICIPATE. You may
choose to pledge any amount you wish. The funds will cover
administration of press releases, public relations and a
host of other functions. The use of the word "pledge"
references your endorsement of the marketing plan and your
purchase of the services the plan provides.
The plan is an unprecedented campaign to benefit the
exposure of Atari computers. It is a commodity packaged and
marketed by Artisan Software. As participation grows, you
will find access to a network of benefits increase in
context to this manual. YOU ARE NOT REQUIRED TO MAKE A
PLEDGE TO PARTICIPATE WITH THIS CAMPAIGN, IT MERELY HELPS TO
FINANCE THE ONGOING SUPPORT EFFORTS OF 'The REVOLUTION'.
Individuals
Have yourself counted as an individual user of Atari
computer and a member of this marketing plan.
User Groups
Users' Groups are highly endorsed by this campaign and
you have a nationwide network of users, dealers and other
groups backing you up.
Dealers
We are going to get people in your area to shop you more
often and help you develop a low-budget public relations
campaign. Many projects suggested can put money directly
in your pocket.
Distributors
Make the commitment to back a campaign that backs you and
all of your dealers. Your registration helps to keep us
informed of the important businesses which make up the
network.
Software Publishers
If you are small, we know how hard it is to make it with
Atari computers. We want to help you. We will help with
marketing strategies, recommend ad designs, and look for
every way possible to get your name known and recognized.
If you are sizeable software company, you have a lot of
Atari titles at stake with the success of this campaign.
Help assure the longevity and get some healthy PR for
supporting a worthwhile marketing plan.
Third Party Hardware Developers
Now is your opportunity to back a solid campaign to
attract more customers. We need your help to do it.
Atari Publications
For an entire year, this campaign endorses subscriptions
and advertising in your publication.
PARTICIPANT REGISTRATION
------------------------
PLEASE COMPLETE THIS FORM AND MAIL WITH YOUR CHOSEN PLEDGE
TO: ARTISAN SOFTWARE, P.O. BOX 849, MANTECA, CA 95336
PLEASE PRINT CLEARLY!
___ YES, I understand the campaign entitled: "The
REVOLUTION" and agree that a unified national effort to
enhance Atari computer sales may be a fun project and one
that will better protect my investment in the future. I
acknowledge that the campaign HANDBOOK makes suggestions
only. I am not obligated to do any or all of them if I
choose not to. (Make checks payable to Artisan Software.)
PLEDGE ENCLOSED $_________________ (NOT REQUIRED)
SIGNATURE _______________________________ DATE ____________
NAME _______________________AGE ___ PHONE (_____) _________
COMPANY OR USER GROUP REPRESENTED (if applicable):
COMPANY NAME ___________________________________
ADDRESS ________________________________________
CITY __________________ STATE _____ ZIP ________
COMPANY PHONE NUMBER (_______) _________________
DEALER ___ DISTRIBUTOR ___ PUBLISHER ___ MFG___
OTHER _________________________________________
PERSONAL ADDRESS __________________________________________
CITY ___________________ STATE _____ ZIP _________
OCCUPATION ________________________ PHONE (_____) _________
COMPUTER(S) OWNED _________________________________________
MY USER GROUP MEMBERSHIP IS AT ____________________________
___________________________________________________________
I USE THE COMPUTER PRIMARILY FOR __________________________
___________________________________________________________
PLEASE ADD COMMENTS OR SUGGESTIONS ON THE REVERSE SIDE.
HOW TO APPLY THIS HANDBOOK
--------------------------
A good portion of this HANDBOOK details specific activities
by classification. Many participants will fit more than one
category. Everyone is asked to refer to the section titled
"WHAT I CAN DO AS AN INDIVIDUAL". This section is the most
critical because it includes the comprehensive calendar of
activities for 1990 by week. Other sections should be
referred to depending on your position in the Atari computer
world. There are separate sections for Atari publications,
software developers, users' groups, dealers and more.
Please bear in mind, that you are only being "requested" to
participate with any of the activities. It is of paramount
importance that you believe in the premise of the activity
and are prepared to stand by your convictions and
statements. Do not succumb to peer pressure to do any
suggestion stated here if you do not believe in it
yourself.
It must also be stated that none of these activities are
malicious nor meant to be. If representing "The
REVOLUTION", be polite, straight forward and non-abrasive.
Artisan Software assumes no liability for false claims,
slander, or any violation of law as a result to following
these suggestions. If any of these activities, for any
reason, is a violation of your state or local law, it is
your responsibility to alter or refrain from that activity
according to the law. There really are not any suggestions
made herein that should put anyone at such risks, but it is
critical that you understand the point made anyway.
Some of the activities may invoke the curiosity of reporters
who may contact you for more information. You may represent
the "The REVOLUTION" under the following conditions:
1) The concept of "The REVOLUTION" and the organization of
activities herein are protected by copyright. You may
not elude that you, or an independent group or company,
are in a position to speak on an official capacity of
having created or organized this program. You may speak
freely of your convictions representing yourself. Share
any information regarding the program as published and
speak about the specific activities you participated in.
2) If referring to Atari computer specifications, please
make certain your facts are correct. If you are not
certain, declare that fact. Never knowingly make false
statements about the computer's abilities or about
any company's policies.
3) Do not speak poorly of other brand computers in a
spiteful way. Always indicate Atari's known
superiorities while maintaining respect for the
competition. The competitor makes fine products,
whether we like it or not, and we will lose integrity if
you put them down.
4) In most cases, you should not make any quotes which
specifically names a price. If you are needing to use a
price, then refer to it as an approximation. We are all
working as a team and we do not wish to obligate dealers
to a misquoted price.
5) While we may have occasional frustrations with Atari, do
not voice them on an official basis. Every company has
its shortcomings and it is in our interest to attract
new buyers with the confidence of a solid company
backing their purchase. Do not lie about these issues,
either.
6) Refer to the campaign as "The REVOLUTION". Do not
officially refer to the program as "The ATARI
REVOLUTION". Since this campaign does not belong to
Atari, Atari would have every right to not wish its
trademark as a part of the campaign name. On an
official basis, our motive is to "build consumer
awareness about the best computer values" which happens
to be the Atari computer.
7) "The REVOLUTION" does encompass all XL, XE, ST and MEGA
compatible computers. It does NOT include video games,
PC compatible or other non-related products.
8) Please refer unanswerable questions or uncomfortable
approaches to Artisan Software. You may also refer them
if you simply do not wish to speak to them or merely
wish to pay courtesy. Ask them to call (209) 239-1552
or write P.O. Box 849, Manteca, CA 95336.
9) Keep checking Atari publications for progress, news and
other information.
10) If you desire to use the Atari namesake, for various
purposes, contact Atari for permission first. Artisan
Software will be happy to put you in touch with the
right people.
Please continually communicate with Artisan Software and
offer suggestions, report success stories and other relative
details. As registered participants, you have access to
Artisan Software 24 hours a day. It is expected that you
use that privilege.
COPYRIGHT AND TRADEMARK PROTECTION
----------------------------------
The contents on "The REVOLUTION HANDBOOK" are copyright 1989
by Artisan Software, however, Artisan Software waives the
right of protection to copy and distribute the book. You
may not sell the contents of the book, but you may sell the
materials used to copy it and the cost of distribution as
long as it is done at a nominal charge.
"The REVOLUTION(tm)" is a trademark of Artisan Software. To
utilize the power of the name for profit (printing on
T-shirts, coffee mugs, etc.), contact Artisan Software.
Other tradenames and trademarks referred to in this book
belong to their respective buisness entities.
ACKNOWLEDGING THE FACTS
-----------------------
It may be helpful to understand the full implication of this
program if we make some statements believed by many to be
fact. The point is that people believe these are facts
whether they are or not. It will be our duty to set the
facts straight.
ATARI IS A GAME COMPANY . . .
Following Atari's tremendous success in earlier years with
the 2600, many people still believe that Atari is a video
game company who makes games look like computers. They also
continue to see professional Atari games in the arcades.
These are built by a separate company now, but this is not
widely known or easy to explain. This impression people
have makes it difficult for them to imagine buying a
business or educational computer with the Atari logo on it.
It will be our obligation to persuade people that Atari is a
computer company who also makes great games... not the other
way around.
ATARI WENT OUT OF BUSINESS . . .
Since so many companies have been shut down by the
viciousness of the industry and the fluctuation of consumer
demand, many think Atari is out of business. Even if they
see the product in stores, they feel the retailers are still
trying to unload overstock. Buyers stay away from perceived
risks.
THERE ISN'T SOFTWARE AVAILABLE FOR THE ATARI COMPUTER . . .
Once people are exposed at all to the Atari computer, they
instantly recall not having seen any compatible software at
the stores they frequently shop. This makes it difficult to
convince them that plenty of software is truly available.
In addition, you and I are accustomed to mail order and
driving distances to obtain such software. Others have a
point when they indicate they would not have that problem
with another system.
THE ATARI COMPUTER ISN'T COMPATIBLE TO ANYTHING . . .
This statement can be so aggravating because they often do
not need "compatibility"... they just think they do.
Irregardless, the populous is convinced the Atari computer
is incompatible to anything else. If we point out emulation
software/hardware they feel they may as well get the real
thing to begin with.
THERE'S NO SUPPORT FOR THE ATARI COMPUTER . . .
Recently, Artisan Software experienced a defective Atari
monitor. When attempting to get it repaired, it was pointed
out that only Atari can remedy the situation by exchanging
it for a fee. No one could even test to see what was wrong
first. This example of odd servicing, combined with the
scarceness of dealers, contributes to the feeling that
service and support is difficult.
THERE ARE NO DEALERS IN MY AREA . . .
Often an Atari dealer may be closer than one thinks, but due
to strapped advertising and leasing budgets, they may be
tucked away in some corner. We are going to help those
dealers obtain exposure.
THE ATARI COMPUTER CAN NOT DO WHAT OTHER COMPUTERS DO . . .
In some cases, this may be true. Likewise, the other
computers may not be able to do what the Atari can do.
Chances are, the Atari can do MORE than the others at any
given price point. It will be our job to help communicate
the proper facts regarding this issue.
WHAT I CAN DO AS AN INDIVIDUAL
------------------------------
This is the heart of the campaign. If ever you heard:
"Every vote counts!", it certainly does here. The first
portion deals with a national schedule of events. The
second part of this section deals with general things we
could be doing. The calendar not only represents the
specific things to do, but what the rest of the nation will
be doing simultaneously. This collaborated effort will
enable us to be noticed by doing individual projects all at
the same time. It's like all the atoms in a chair shifting
to one side at one time; all of them have to move to make
the chair jump, but what an accomplishment when they do! If
you do not understand the projects mentioned or have
comments, please contact Artisan Software at (209)
239-1552.
It is important that you do not take the actions
recommended, until the scheduled date. Attempt to prepare
your letter writing projects over the prior weekend and have
them in the mail by Noon on the Tuesday of that week. The
impact will only be felt if Atari users across the country
are seen following a movement in a synchronized pattern.
Please look ahead and consider any group projects which can
be prepared in advance. Users' Groups may wish to help
pre-print form letters to pass out at meetings.
If you go on vacation or are away from home, we encourage
you to take and follow this calendar while you are on the
road. That's how important every individual is! If nothing
else, please make an attempt to catch up if you miss any
weeks. DO NOT PRE-MAIL ANY LETTERS BEFORE THE DESIGNATED
WEEK... THIS IS VERY IMPORTANT.
Some of you will understand the "marketing" value of these
projects more than others. Please explain your
understanding and encourage others to participate. You may
wish to help others write effective letters or become their
"REVOLUTION" team captain by coordinating events and
communicating with Artisan Software about your progress.
Do not become discouraged. We can tell you right away that
many projects will seemingly not have any immediate
measurable results. This program is carefully designed to
maximize exposure of the Atari computer and you are
guaranteed to accomplish this. There may be reasons to
reinforce some activities. For instance, if some of the
targets for letter writing receive this HANDBOOK, they will
know in advance what to expect. Therefore, you may be
notified through your favorite Atari publication of a
follow-up activity or slight changes to the scheduled
dates.
The designations of "NATIONAL WEEK" herein are not official
government declared holidays. They are referencing our
national efforts for that particular week.
THE CALENDAR
WEEK 1
PRIOR TO AND INCLUDING January 6, 1990
LET'S GET THE SHOW ON THE ROAD!
Write a letter, once a week each to the following three
individuals:
SAM TRAMIEL, President PRODUCER
Atari Corporation 20/20, ABC TV
1196 Borregas Ave 1330 Avenue Of The Americas
Sunnyvale, CA 94086 New York, NY 10019
The Editor's desk of your local newspaper.
Tell Sam Tramiel that you have joined "The REVOLUTION"
and are prepared to wage the war in favor of better
consumer exposure of the Atari computer lines. Ask for
his recognition and support. This will leave no doubt in
Atari's mind that the campaign has substance and they
better be building a few more computers next year for
the U.S.
Tell 20/20 and your local paper, in your own words, that
you have joined "The REVOLUTION"; a consumer interest
movement organized to build public awareness about the
best available computer values. Tell them the
organization has chosen Atari as a well rounded computer
which is easily adapted for education, business, music
and leisure. As an active member, tell them you request
their coverage of the campaign. This activity will be a
major step to alert the media that they need to be aware
that something is going on.
WEEK 2
January 7 through January 13, 1990
NATIONAL ATARI PUBLICATION RECOGNITION WEEK
During this week, choose one or more Atari orientated
publications. There are many. Artisan Software can
provide you with addresses or phone numbers of your
favorite publication if you wish. When subscribing,
include "My subscription is in the spirit of 'The
REVOLUTION'!" on your order.
Also during this week, choose a topic concerning "The
REVOLUTION" and write a minimum of two paragraphs about
your opinions of it. Send it to the editor of your
chosen publication.
WEEK 3
January 14 through January 20, 1990
NATIONAL RUBBER STAMP WEEK
Rubber Stamp week? Yep... that's what the man said!
Every office supply store offers them and they are not
expensive. Write:
Join The
REVOLUTION...
Use an Atari Computer!
on a piece of paper and take it to your office supply
store or local printer. In less than a week, you will
have a powerful tool to stamp on every envelope you mail
out and your message can reach dozens of people with each
letter. Mail sorters and carriers, the recipients and
their families or co-workers will see the growing
movement advertised on every envelope you mail. You will
need to get a stamp pad; please use red. Go stamp happy
and stamp everything you can.
It may cost a little more for the convenience, but you
may order this stamp from Artisan Software for $22.
California, add 6% sales tax. Send your order to:
Artisan Software, P.O. Box 849, Manteca, CA 95336
WEEK 4
January 21 through January 27, 1990
NATIONAL SOFTWARE DEVELOPMENT WEEK
There are two things two do during this week. First,
review your library of computer software and see if there
is any you own that you may have "inadvertently" received
and did not pay for. Choose a title you use from time to
time, or admire because of its quality. Send a check to
the publisher, anonymously if need be, and thank them for
their Atari software support. Shareware qualifies.
Secondly, find a non-Atari software publisher in
magazines or by asking around. Write a letter addressed
to the President of that firm and ask them why they do
not support the Atari computer and if they will please
consider it. Ask them for a reply. Be polite.
WEEK 5
January 28 through February 3, 1990
NATIONAL "GO TO A BARR" WEEK
Let's band together for a special episode of ROSEANNE...
the most popular sitcom now being broadcast.
In this episode, the family wins a home computer (an
Atari) with a "REVOLUTION" strike force around every
corner to help them set it up.
Write to:
ROSEANNE BARR
c/o ABC TV
2040 Ave OF The Stars
Los Angeles, CA 90067
Tell her your nifty plot idea (as stated above) and ask
for a special episode to be produced. Tell her every
Atari fanatic in America will watch. Who knows, if they
do it, maybe we can get Atari Corp. to sponsor it.
WEEK 6
February 4 through February 10, 1990
NATIONAL GOODWILL WEEK
In honor of Valentine's Day on February 14, call your
local Hospital and ask for the name of a child who may
benefit form a little recognition and attention. Design
a large outline of a heart on a paint program. Print it
out and write: "On behalf of 'The REVOLUTION"; a national
Atari computer user interest group, I wish for you a
speedy recovery. We admire your strength!" Sign and send
it to the address the Hospital gives you. You may make
the "card" as fancy as you wish, but artistic skills are
not required.
Parents, have your children pass out Atari generated
Valentine's to classmates.
WEEK 7
February 11 through February 17, 1990
NATIONAL PRESIDENT'S WEEK
In honor of President's Day, let's wish Mr. George Bush a
pleasant one. To insure the publicity value, send your
wishes to have a "REVOLUTIONARY PRESIDENT'S DAY" to the
President in care of:
CBS TV
51 West 52nd Street
New York, NY 10019
Send a cover letter to the network asking them to wish
the President well in our behalf over the air. Mention
our cause in your letter.
WEEK 8
February 18 through February 24, 1990
NATIONAL USER GROUP RECOGNITION WEEK
If you do not belong to a user group, find one in your
area and join. If you already belong, make it a project
to ask a minimum of one friend to be your guest to the
next meeting. It's preferred that your invited friend
does not own an Atari computer. This will be an
opportunity to share information on why they may wish to
consider one.
Call your local newspaper and ask for the local news
desk. Ask them to print announcements of meetings for
your local group on a regular basis.
WEEK 9
February 25 through March 3, 1990
NATIONAL CAR WASH WEEK
Get with your local users' group and organize a benefit
car wash to raise money to buy an Atari computer for the
school. Set a goal of one 520ST and go from there.
Groups exclusively centered around 8-bit can set a goal
of one XE system. Contact the school in advance for
their permission and to help organize the event. Most
local gas stations will donate space and even water
access to do this since you will be attracting customers
for them. Volunteer to help the school to set the system
up. Make certain your local dealer participates and
invite him to hand out flyers during the event. Put up
Atari posters at the site. Also make certain to use "The
REVOLUTION's" namesake for the event.
Write to Atari and ask them to send you a window sticker
for your car. They were available and, if not, they will
just have to print more. Request one for each car you
own.
WEEK 10
March 4 through March 10, 1990
NATIONAL ATARI IN SCHOOLS WEEK
Continuing an effort to get Atari Computers in schools,
write a letter to the largest school in your area and
tell them that you would prefer that they use Atari
computers for education. List 25 reasons why in your
letter. Ask your family to send similar letters under
separate cover. Invite the school to contact your local
dealer for information. Include your dealer's phone
number.
WEEK 11
March 11 through March 17, 1990
NATIONAL ST. PATRICK'S BALLOON LAUNCH WEEK
In advance, locate a store in your area that sells helium
filled balloons. Look for a green, non-metallic one.
Users' groups may wish to obtain a tank or two from a
local supplier. Listings are easily found in most phone
books. Write a note stating: "SAVIN' O' THE GREEN... use
Atari Computers" and sign it: "The REVOLUTION".
Tie the note to a string attached to the balloon you
purchase in a timely fashion to be launched on Saturday,
March 17 at Noon in your time zone.
You may singly launch the balloon from your back yard or
organize a full blown event with your users' group.
PLEASE DO NOT LAUNCH BALLOONS IN AIR TRAFFIC AREAS OR IN
A MANNER WHICH MAY CAUSE HARM TO LIFE OR PROPERTY. IF
LAUNCHING IN A GROUP, CONTACT YOUR LOCAL POLICE FOR
ADVISE AS TO BEST LOCATION TO CONDUCT THE LAUNCH. THIS
PROJECT MAY BE SUBJECT TO LOCAL LAWS. PLEASE BE ADVISED
THAT PARTICIPATION IS AT YOUR OWN RISK AND ARTISAN
SOFTWARE ASSUMES NO RESPONSIBILITY FOR CONSEQUENTIAL
DAMAGE CAUSED TO ANYONE BY YOUR ACT OF RELEASING A
BALLOON. A SIMPLE PHONE CALL TO LOCAL AUTHORITIES IN
ADVANCE WILL ASSURE YOUR SAFE PARTICIPATION IN THIS
PROJECT. Larger groups should contact the local
newspapers in advance for coverage.
WEEK 12
March 18 through March 24, 1990
NATIONAL "BACK TO BIG TIME PUBLICITY" WEEK
"The pen is mightier than the sword" and we're going to
prove it again. Let's target David Horowitz this time.
Write a letter to:
David Horowitz
c/o NBC TV
3000 Alameda
Burbank, California 91523
Tell him that you are a member of "The REVOLUTION" and
wish to have a show which demonstrates the value of
Atari computers.
WEEK 13
March 25 through March 31, 1990
NATIONAL BOOK STORE WEEK
Write letters to the three following Booksellers:
B. DALTON BOOKSELLER WALDENBOOKS, INC.
7505 metro Boulevard 201 High Ridge
Minneapolis, MN 55435 Stamford, CT 06904
CROWN BOOKS
3300 75th Avenue
Landover, MD 20785
Tell them you are frustrated with the lack of Atari book
support in their stores and you would like them to look
at that issue earnestly. Tell them you are a member of
"The REVOLUTION" and would like to see a special, highly
visible assemblance of Atari books in the front of their
stores.
Week 14
April 1 through April 7
NATIONAL FOLLOW UP WEEK
Call, call the following networks:
ABC NY (212) 887-7777
ABC CA (213) 557-7777
CBS NY (212) 975-4321
NBC CA (818) 840-4444
Ask to speak to the producer or a representative of the
shows mentioned in previous weeks assignments. Ask them,
if you do not know, if they have plans to follow up in
response to the letter writing campaign. If they have
done so already, congratulate them and tell them you hope
to see more in the future.
WEEK 15
April 8 through April 14
THE NATIONAL ATARI EGG HUNT
In celebration of Easter, organize an egg hunt in your
back yard for neighborhood children or in a public park
with your user group. Advertise the event by posting
signs in stores and by asking the newspaper to print an
announcement. Proudly publicize that the event is
sponsored by members of "The REVOLUTION". The
non-computer attraction of the event will offer an
opportunity to hand parents brochures about the
educational value of Atari computers. Dealers can
advertise special educational packages to the attendees.
WEEK 16
April 15 through April 21, 1990
NATIONAL PHONE BOOK WEEK
Pick three random names out of your local phone book.
Write a letter to each of them. Tell them that their
names were randomly chosen as part of a national
"REVOLUTION" campaign to heighten the exposure and use of
Atari computers. Tell them that you would just like them
to look at Atari if they consider buying a home or
business computer. Aggressive enthusiasts may wish to
send three letters per day to random selections during
this week. Be certain to offer them a phone number of
you or your local Atari dealer.
WEEK 17
April 22 through April 28, 1990
NATIONAL ATARI DEALER APPRECIATION WEEK
Pick three small unrelated businesses from ads in the
daily newspaper, send a letter to the owner asking him to
check with __________ Atari dealer when he's ready to
shop for a business computer. Be cautious not to make
promises your dealer can not keep and do not state
prices. You are merely recommending your dealer as a
token of your appreciation for his services to you in the
past.
WEEK 18
April 29 through May 5, 1990
NATIONAL 60 MINUTES HOUR WEEK
Spend an hour and write 60 Minutes.
60 MINUTES
c/o CBS TV
51 West 52nd Street
New York, NY 10019
Ask 60 Minutes to cover the activities of "The
REVOLUTION".
WEEK 19
May 6 through May 12
IT'S A WOMAN'S COMPUTER TOO WEEK
Mother's Day is coming up... a great time to boost
exposure to the professional woman. This time the target
is Oprah Winfrey:
Oprah Winfrey
c/o ABC TV
1330 Avenue Of The Americas
New York, NY 10019
Tell Oprah that you would like to see a show on how the
Atari computer can benefit the professional woman.
WEEK 20
May 13 through May 19, 1990
NATIONAL ATARI PHONE JAM
On May 17, 1990, let's remind Atari that we are all
behind the issue of building an expansive consumer base.
Call (408) 745-2000 and ask for Sam Tramiel. You
probably will not have have an opportunity to speak to
him, but ask anyway. If you get through to anyone, ask
them what they are doing to support "The REVOLUTION" or
thank them if they are already.
WEEK 21
May 20 through May 26, 1990
LET'S MAKE SOME TIME
Get your pens and pencils ready, we are targeting TIME
Magazine. Write:
Time, Inc.
Time & Life Bldg.
Rockefeller Center
New York, New York 10020
Tell them you want a pictorial review of the campaign's
progress and how Atari computers can be used in business.
Mention "The REVOLUTION" by name and offer them your
number to obtain more information.
WEEK 22
May 27 through June 2, 1990
A MONTH OF PIZZAS
Do you have any idea how many Domino's Pizzas are
delivered each month? I am not certain either, but I bet
they would not mind selling a few more. Here is an
address for you:
Attn: Marketing Director
DOMINO'S PIZZA
30 Frank Lloyd Wright Drive
Ann Arbor, MI 48105
Ask Mr. Marketing Director if Domino's would help "The
REVOLUTION" by placing stickers stating "'The REVOLUTION'
urges you to demonstrate an Atari business and education
computer. Call (209) 239-1552 for the dealer nearest
you." on to the boxes they deliver. We would like this
done for an entire month. In exchange, you will repay
them by ordering a minimum of one Pizza per week for a
month. You will also encourage your friends to buy from
Domino's for a month too.
Please, if you make this exchange commitment, honor your
side of the bargain and order the pizzas.
WEEK 23
June 3 through June 9, 1990
NATIONAL FATHER'S DAY PREP WEEK
This year, for Father's Day on June 17, get your Dad
something he can use for his Atari computer. Shop the
local Atari dealer or mail order something he has been
wanting. Even just an Atari magazine subscription would
be thoughtful. This is the week to shop for that
occasion.
With a little extravagance, you can get an Atari system
for your Dad if he does not already own one.
WEEK 24
June 10 through June 16, 1990
NATIONAL CREATIVE APPLICATIONS WEEK
Here's an opportunity to branch out just a little by
doing any one of the other projects suggested in this
HANDBOOK. You may also devise a highly visible project
of your own. If applicable, send pictures from your
event and tell us how the event went. Artisan Software
will route the information to all Atari publications.
WEEK 25
June 17 through June 23, 1990
NATIONAL PRIDE WEEK
Summer officially starts this week. Celebrate this
entire week, wear anything that has an Atari logo on it.
This may include buttons, T-shirts, caps... anything.
WEEK 26
June 24 through June 30, 1990
WRITING AN AFFAIR
A Current Affair is another news orientated syndicated
program which is just itching to give us news coverage.
Write:
A Current Affair
c/o ABC TV
1330 Avenue Of The Americas
New York, NY 10019
Tell them about the campaign and kindly ask for coverage.
WEEK 27
July 1 through July 7
LET'S MAKE SOME FIREWORKS!
This week is full of events. You may be at a family
reunion or merely waiting to rub elbows with other
mosquito bitten fireworks admirers. Wear your Atari
shirts, when possible, but also hand out business cards
provided by your local Atari dealer. Ask your dealer if
he can provide an "introductory" computer price for
people who present these business cards. While at the
fireworks show, walk up to passerbys and hand them a
card.
WEEK 28
July 8 through July 14, 1990
NATIONAL "GROUND UP" WEEK
Writing letters directly to the top of TV networks is
highly productive, but we should not forget the local
stations either. During every business day this week,
call a different local station. Radio stations are OK
too. Tell them you are calling in behalf of "The
REVOLUTION" and want to know why there is not more
coverage about the campaign. Directory assistance can
easily give you the numbers you need for your area.
WEEK 29
July 15 through July 21, 1990
THE ULTIMATE CHALLENGE
Here's a project which could bring tremendous results.
It's going to take more effort, but could be worth the
while. Get your typing fingers ready because you are
going to write a lot of letters to:
MARKETING DEPARTMENT
PEPSICO
Purchase, New York 10577
Tell them you like their products and have enjoyed the
commercials they run in association with Michael Jackson.
Tell them you would like to see a Pepsi commercial
produced with Michael Jackson in an environment which
promotes "The REVOLUTION". Send separate letters. Send
a minimum of 6 and an optimum of 10 letters per day for
this campaign during the entire week. Ask all of your
friends and relatives to send letters too. Please be
certain you briefly explain what "The REVOLUTION" is and
that you are an active member.
WEEK 30
July 22 through July 28, 1989
ARM YOURSELVES FOR BATTLE CREEK
Here's another highly productive campaign. Write:
MARKETING DEPARTMENT
KELLOGG
1 Kellogg Square
Battle Creek, Michigan 49016
Back off to only five letters this week, but request that
Kellogg prints on the cover of their packaging "Proud To
Acknowledge 'The REVOLUTION'". Ask them to isolate one
cereal and print information regarding "The REVOLUTION"
on the back side of the package.
WEEK 31
July 29 through August 4, 1990
NATIONAL USER GROUP RECOGNITION WEEK 2
Refer to the assignment for WEEK 8. This time, take two
new friends to your local user group instead of just one.
WEEK 32
August 5 through August 11, 1990
SEND YOUR PAPERWORK TO THE JOHN!
Do you think Johnny Carson ever reads his mail? Let's
find out! Send three letters during this week to him;
one from you and two you write for a relative or friend
and have them sign. Address your letter to:
"The REVOLUTIONARY" Johnny Carson
c/o NBC TV
3000 Alameda
Burbank, California 91523
Tell Johnny about your membership in "The REVOLUTION" and
ask him to have a guest on the air to talk about it.
WEEK 33
August 12 through August 18, 1990
NATIONAL SEARS WEEK
Sears, Roebuck is one of the largest department store
chains in America. They have a computer department in
most stores and a separate business computer division.
Do they sell Atari computers? No?! Why not? Let's ask
them!
During this business week, make at least one phone call
to (312) 875-2500 and ask for the head buyer over
computers. They may bounce your call around a bit, but
insist on talking to someone related to that area. Ask
him(her) if Sears sells Atari business and education
computers and why they do not sell them. Also ask if
they are aware of "The REVOLUTION" and that the campaign
wishes they would please consider selling the computers
and advertising them frequently.
WEEK 34
August 19 through August 25, 1990
NATIONAL SCOREBOARD WEEK
Contact the sports stadium in the largest city nearest
you. Call directory assistance and obtain their address.
Write a letter addressed to their Marketing Director and
ask if they would donate a few minutes on their
electronic message board throughout the next season. Ask
them to display:
Join The
REVOLUTION...
Use an Atari Computer!
WEEK 35
August 26 through September 1, 1990
NATIONAL TELETHON WEEK
Labor Day is around the corner and Jerry Lewis will most
certainly be at it again. Prepare, in advance, to work
with your local user group a fund raising activity during
this week. It should be soliciting sponsorships or
donations from non-Atari users. It can be another car
wash, candy sales or any other group activity to generate
cash. Have the user group's treasurer be responsible for
the money.
Watch the Labor Day Telethon as much as possible and
designate for your treasurer to call in with the pledge
representing the user group's fund raising efforts in the
name of "'The REVOLUTION' for Atari computers". Ask them
if they will please acknowledge the pledge over the air.
If you are personally inclined to pledge any funds,
please consider doing it in behalf of "The REVOLUTION".
This will be just another example of how our nationally
united participation can even help nonprofit
organizations.
WEEK 36
September 2 through September 8, 1990
NATIONAL ATARI PUBLICATIONS WEEK 2
Please refer to WEEK 2 instructions and subscribe to one
more Atari publication.
Also, go through your back issues and put a stack
together of them that you do not use any longer. Donate
them to your local library or doctor's office waiting
room.
WEEK 37
September 9 through September 15, 1990
NATIONAL COMIC WEEK
Send a letter to:
MARVEL COMICS
387 Park Avenue South
New York, NY 10016
Ask them to put together a special Spiderman comic book
involving aspects of "The REVOLUTION" and Atari
computers. Tell them countless Atari users will want a
copy if they do and ask them to inform Artisan Software
as to a publication date. Give them Artisan Software's
address and phone number.
Also address a letter to:
GARFIELD
c/o Mr. Jim Davis
United Feature Syndicate
200 Park Avenue
New York, NY 10166
Ask Garfield if he can "pencil in" a plug for us in an
upcoming strip. Mr. Davis is highly creative. He will
be able to think of something.
WEEK 38
September 16 through September 22, 1990
NATIONAL PHONE BOOK WEEK 2
Repeat the instructions from WEEK 16 except, if you can,
use 5 names.
WEEK 39
September 23 through September 29, 1990
NATIONAL SPEAK-UP WEEK
Make the commitment to tell 5 non-Atarians this week that
you own an Atari computer. Conservatively work it into
conversation OR radically walk up to strangers on the
street or in the office.
WEEK 40
September 30 through October 6, 1990
NATIONAL RADIO CALL-IN WEEK
In most cities, there is at least one radio station with
a talk show format. In advance, call directory
assistance or listen to the station for their phone
number. A station which discusses general call-in issues
is preferred. On the evening of October 4, 1990, call
that station as a member of "The REVOLUTION" and speak
your mind. Remember, we want to get the statement:
"Atari education and business computers" out to the
public.
WEEK 41
October 7 through October 13, 1990
NATIONAL BUY A BOOK WEEK
Support the publishers of Atari orientated books by
making the commitment to buy one title. Shop your local
dealer or special order one through a prominent book
store if they do not normally carry them. When you
receive the book, red it and write to the publisher.
Tell the publisher that, as an active "REVOLUTION"
member, you enjoyed the book and hope they will
publishers others like it.
WEEK 42
October 14 through October 20, 1990
NATIONAL CAR SALES WEEK
Pick an auto dealer in your area and write to the owner.
Tell him about your participation in "The REVOLUTION" and
ask him to advertise a promotion where every qualified
car buyer in the month of November receives an Atari
computer. Minimally ask him to hold a drawing to give
one or more away during November. Offer him your local
Atari store's name, address and phone number. Call your
Atari store and tell him which auto dealer you are
writing. Ask the Atari store to follow up your letter.
ATTENTION ATARI DEALERS: Work out a deal to sell the
computer to the car dealer at cost in exchange for
mentioning "The REVOLUTION" and your store by name in his
ads.
WEEK 43
October 21 through October 27, 1990
NATIONAL HALLOWEEN PARTY WEEK
Have a costume party through your user group or in your
home. Pack the house with guests and conduct a raffle
for an Atari computer. Proceeds can benefit the user
group. Arrange activities and games centered around the
Atari computer such as high score competitions, a
computer scavenger hunt and more.
WEEK 44
October 28 through November 3, 1990
NATIONAL HALLOWEEN SCREAM WEEK
Scream out the message about "The REVOLUTION" and Atari
computers this week. Use your stamp purchased in WEEK 3
and prepare a hundred slips of paper with the stamp's
impression on them. Hand out these slips with your candy
on Halloween. You may also invite people to call you for
more information on those slips too.
WEEK 45
November 4 through November 10, 1990
NATIONAL RADIO PROMO WEEK
Contact the Promotions Manager at the most prominent
radio station in your area. Ask them to contact your
local Atari dealer and make an arrangement to give away a
complete Atari computer system with a week long call-in
promotion.
WEEK 46
November 11 through November 17, 1990
NATIONAL CLASSIFIED AD WEEK
We are coming up to the Holidays fast and we need to
remind consumers to shop the Atari computer. Most
newspapers offer low rates for classified advertising.
Call your local newspaper and place the following three
line ad:
Join The
REVOLUTION...
Use an Atari Computer!
(Phone number of your closest dealer)
Request it's placement in the "Computers For Sale
classification". Have it run a minimum of one day and up
to as long as you wish.
WEEK 47
November 18 through November 24, 1990
NATIONAL GROCERIES WEEK
Everyone is shopping for Thanksgiving turkeys this week.
Make out a few index cards with the message stated in
WEEK 46 and post them on the message board most grocery
stores provide in the front.
WEEK 48
November 25 through December 1, 1990
NATIONAL SALES WEEK
This is the hottest retail selling week of the year.
Arrange an information flyer with your local user group
and your Atari dealer. Help pass out the flyers on cars
in parking lots and hand them out in prominent places.
Ask non-Atari stores if they will help by bag stuffing
the flyers to their own customers. Please take necessary
precautions not to violate local laws through this
distribution. Make certain your local dealer's name and
address is on every flyer.
If you can not distribute the flyers for any reason,
everyone pitch in to mail or hand deliver them to 15
random area residents per person. A user group of only
50 members will reach 750 people this way.
Your dealer will likely help to pay for the printing of
the flyer.
WEEK 49
December 2 through December 8, 1990
NATIONAL HOLIDAY CARD WEEK
Coordinate the mailing of your greeting cards during
this week. Make certain all of the envelopes you send
out have the impression of the stamp you obtained in
WEEK 3. Send five additional greeting cards out to
random phone book listings.
WEEK 50
December 9 through December 15, 1990
NATIONAL "BUY AN ATARI PERIPHERAL" WEEK
For yourself, or someone you know, buy one Atari
compatible peripheral item from your local Atari dealer
as a gift.
WEEK 51
December 16 through December 22
NATIONAL HOLIDAY PARTY WEEK
Individually, or through your user group, arrange a
Holiday Party for this week. Have raffles, contests and
games centered around the Atari computer.
WEEK 52
December 23 through December 29
NATIONAL "PAT YOURSELF ON THE BACK" WEEK
If you have followed every step suggested or made every
effort to do what you can, CONGRATULATIONS! During this
week, call one other Atari user and Congratulate him or
her.
WEEK 53
December 30 through January 5, 1991
NATIONAL NEW YEARS WEEK
There's an excellent chance that you have witnessed
significant progress in our efforts. This is the time
to review your work and the fun you had. You probably
made some new friends through your efforts and learned
even more about the Atari computer. Renew your
commitment. With even the slightest of inevitable
success, Artisan Software will publish an updated
HANDBOOK for 1991. Make certain you obtain a copy and
continue to support the best computer value on the
market.
OTHER THINGS AN INDIVIDUAL CAN DO
1) Whenever you are in Toys 'R Us or another store that
sells computer software, act as if you do not know and
ask employees if particular titles are "Atari
compatible". Be polite, but walk away when they say
"No".
2) Start a Coffee and Donut Club at work. Take any
proceeds and buy yourself some enhancements for your
Atari computer.
3) Learn a programming language. Some are really not that
difficult. Develop software for fun or profit.
4) Learn a few specifications about your Atari computer
which makes it different from other computers. Study
why those things make the Atari computer better.
5) Be as optimistic about Atari's future as possible. You
now have the power to make big things happen in it's
favor. Avoid unnecessary criticisms.
6) If you are an investor, put a little money behind Atari
stock when you see Atari make positive moves in favor of
your computer.
7) Support Artisan Software's continuing efforts to see
"The REVOLUTION" through. Register your participation
with the enclosed form.
WHAT I CAN DO AS AN ATARI PUBLICATION
-------------------------------------
All of the publications currently available for the Atari
computers do an excellent job of reporting the news and
offering what the readership wants. It is hoped that all
publications cover the newsworthy aspects of the campaign.
Every publication maintains full access to information and
are automatically considered an integral part of the success
of the project.
There are specific suggestions for all publications and they
are outlined below:
1) An insignia is currently being developed for "The
REVOLUTION". It would help unite the Atari community if
you would consider using the insignia "Proud To Sponsor
The REVOLUTION" on the cover of your publications even
if your sponsorship is in spirit and not monetary.
2) Initiate a "Dealer of the Month" based on specific
pledges and efforts toward the campaign. Such
pledges may be merely selling some computers to a
nearby school or devising a promotion to ex0pose the
products in a shopping mall. This provides the dealer a
one-time example of what attention you can offer him as
a potential advertiser down the road and encourages him
to carry your publication in his store. Possibly, you
may expand the scope to be: "Contributor Of The Month"
to include distributors, users, groups and other
"REVOLUTION" member entities.
3) Publish the current calendar from the section "WHAT I
CAN DO AS AN INDIVIDUAL" each month as reinforcement and
reminder of the current activities.
4) Offer subscription discounts to campaign members or
advertising discounts to corporate campaign members.
Memberships may be verified with Artisan Software and
eventually a numbered card will be issued to all
members.
5) Run feature stories about schools or businesses using
the Atari computer and submit copies to the local news
desk of newspapers in that area.
6) Attempt to attract a business and educator audience with
specific articles and stories relative to their
interests.
7) Provide a substantial subscription discount to doctors
and other professionals who promise to leave copies in
the waiting room of their business.
8) Publish a special edition with a pull-out poster which
is suitable for certain work environments and promotes
the use of the computer.
9) Sponsor the publishing of pamphlets and books such as
"HOW TO BUY A COMPUTER I CAN USE" which leans toward the
Atari as the logical answer.
WHAT I CAN DO AS A CELEBRITY ENDORSER
-------------------------------------
Many celebrities use the Atari computer for fun, MIDI
application, business and more. If you are a public figure
in politics or the entertainment industry, you can help a
great deal. The suggestions below are supportive of "The
REVOLUTION"... not the profitability of Atari Corp. While
Atari, obviously, benefits from your participation, you and
Atari will want to make your own negotiations if they wish
for you to represent them.
1) Become a member of "The Atari REVOLUTION". Celebrities
are requested to provide the following when registering
as members:
(A) An original signed letter stating how you use the
computer and why you like it.
(B) A signed authorization allowing us to use your
name on "lists of celebrities who use the Atari
computer" and a statement permitting us to say
that you endorse the system. We would also like
to know if you would be willing to donate an
interview. If so, we will put an Atari
publication in touch with you.
(C) A recent photograph, preferably with your computer
visible.
(D) If you wish, a phone number and address where you
may be reached directly and in confidence.
Should we have the honor to receive participation in
this way, we would like to provide various medias with
press releases featuring your endorsement. We recognize
that you may not find much value in the publicity, but
it is a benefit to you. Please be specific as to our
limitations of your endorsement, if any. Essentially,
we are asking that you donate the right to use your name
for the purpose of advancing "The REVOLUTION's" cause.
If you know a celebrity who may like to help us with
this campaign, but may not receive this HANDBOOK, please
bring it to their attention.
2) Acknowledge your use of Atari equipment on your record
albums or other consumer orientated commodities and
proudly vocalize your membership of "The REVOLUTION".
3) Provide the opportunity for Atari interest groups to
solicit your personal appearances at a reduced fee they
can afford. They can request contact with you or your
agent through Artisan Software.
4) Provide your namesake and likeness to third-party
manufacturers of Atari computer software and peripherals
for a token fee to be used in trade magazines, packaging
and literature.
5) Do something innovative and radical which enhances the
exposure of Atari computers that other trade journals
and gossip papers may pick up on. Possibly performing
on a giant 1040ST as a stage, for instance.
6) Donate a computer in your own name to a school or
organization. Do this in person with all the fanfare
and publicity.
7) Donate your personal appearance at an Atari Show most
convenient to you.
8) Publish a song with Atari in the lyrics. Use Atari
computers in your music videos.
9) Produce a screenplay techni-thriller using Atari
computers.
10) Print "Proud To Sponsor The REVOLUTION" on your printed
materials.
11) If you are a movie producer or a site manager, please
consider using an Atari user group of people as your
setting, if possible. If you are a property manager and
require borrowed computers or specialized computer
screens, Artisan Software can help put you in touch with
the right people. Call (209) 239-1552.
WHAT I CAN DO AS A COMPUTER WIDOW/WIDOWER
-----------------------------------------
This brief section of the HANDBOOK is specifically written
for the benefit of husbands or wives who are often deserted
as your mate spends innumerable hours on a computer
keyboard. While it is understood that this may often be
frustrating, most mates write it off as a wholesome activity
that keeps the lesser half off the streets and out of
trouble.
Believe it or not, you can help too! Look at it this way,
the campaign helps to insure that your mate will not dump
the present computer system to spend a lot of money on a new
one. In all seriousness, the strictly consumer angle on
this project helps protect the best computer value
available.
Please consider offering assistance. Here are some ideas.
1) Help write and address any letters suggested in the
"WHAT I CAN DO AS AN INDIVIDUAL" portion of this
HANDBOOK.
2) Encourage your children to use the computer more
frequently; not for games, but for education. Talk to
neighbors about their progress.
3) Adapt your personally favorite activities to the use of
the family computer. You will be surprised how easy it
is and the time it will eventually save.
4) Encourage your school to teach computer literacy and put
them in touch with the local dealer to get them started.
5) Read this HANDBOOK and discuss with the neighbors how
involved your mate is with the program. Offer copies to
them if they are interested.
6) Most importantly, take your mates interest in the
project seriously and be supportive... please!?
WHAT I CAN DO AS A DEALER
-------------------------
First of all, Hang in There! You are all good people and we
are all proud to be doing business with you.
Please consider trying these things as we all try to fill
your cash drawers with new money:
1) If sponsoring Atari user-group meetings in your shop, it
may be time to help them relocate it. Why?... Good
question and there's good answers. First, it can be
tempting to participants to have their way with your
inventory. Unlike other forms of theft, people can
steal you blind while you keep the physical inventory.
Copies can be made of your open demos and other
inventory.
Secondly, you are more likely to attract attention from
new users where ever else you go rather than in your own
shop.
2) If you are one of the few dealers who allow your best
customers to copy software, we beg you to stop.
Everyone claims they will not give it to anyone else
and, too often, they do. They are not valued customers
if they do not respect your right to make a living.
3) Put together package for education and ask your local
school to post flyers for you if you offer a discount to
students and/or faculty.
4) Contact your local newspaper and ask them if you can
write a weekly computer column in exchange for your
store's mention.
5) Distribute copies of this HANDBOOK to your customers at
a nominal charge. Isolate the activities in "WHAT I CAN
DO AS AN INDIVIDUAL" for each week or month and print
them on the back of sales flyers for your store.
6) If you have any speaking abilities, arrange a
"INTRODUCTION TO COMPUTERS" seminar in a low-cost
conference room. Ask your local users group to help you
"spread the word" to non-users.
7) Do what you can to have your store clean and intensely
organized. This will make it easier for your current
customers to find what they want AND entice new buyers
to the Atari system for professional uses. It is
important that new users get the feeling that they may
obtain professional answers and that they are not
entering a hobby shop. Wear a suit and tie on the sales
floor if nothing else.
8) Arrange an introductory computer special and ask your
local user group to make a project of distributing the
flyers for you. Offer to do in-home set-ups for the
novice and include a couple of free public domain
programs as part of the package. If possible, show your
potential customers how easy it is to get a computer on
credit with low monthly payments. Ask your local bank
to arrange a special finance arrangement for this
purpose.
9) During off-peak hours, and early evenings, ask your
staff to make phone calls to homes in your area. Sell
them Atari computers. You will be surprised how many
you sell. Follow the following script,
"Hello, may I speak to the Mr. or Mrs. of the house?
How are you? I am sorry to disturb you, but my name is
____ and I am with ____ Computers (do not use "Atari" in
the name). We are considering to assist the institution
of teaching in this area with a versatile computer
system designed specifically for education and we are
asking random residents for their opinions. May we ask
a couple of brief questions?
"Do you have any children? Are they being properly
instructed in school for the computer literacy they will
need in school later? Do you actively teach your
children computer literacy in your home? Are your
children yet aware of the need to have an understanding
of computers? As you probably know, learning to use
computers is relatively easy, are your children at the
age where you think they can learn to use one?
"Thank you, Sir, for your patience and considerate
offering of time. Your answers are kept confidential,
but will assist us a great deal. If we can ever do
anything or make you a special deal on a computer,
please let us know. Do you have any questions?"
Alter the approach as the conversation proceeds
accordingly and keep careful track of the calls so you
do not call people twice. Be eager to offer an in-home
demonstration; you will likely walk out with a check
once its all hooked up. If people ask if it's
compatible to IBM, initially say that it can be if
they wish and be prepared to demonstrate it with the
appropriate software to do so. Of course, this does not
apply to 8-bit.
If you make just 10 calls like this a day, you can
expose your company to two hundred new people a month or
2,400 a year. With three people doing it, you can reach
7,200 families a year. The law of averages is working
in your favor and the costs are low. If you sell to
just 3% of your calls, you will have sold 216 computers
PLUS software and accessories in just one year in
addition to your normal traffic. If every U.S. dealer
did this, we could sell up to 130,000 systems in one
year. The only trick to its' success is not to get
discouraged and to conduct the procedure in a
professional manner.
If you finish a phone book, start on another one or go
back through it with another approach. Artisan Software
can help if you run in to hard to answer questions or
wish to have another approach written for you.
10) Put together a NEW USER brochure. This brochure would
contain listings of users' groups in your area and
suggested starter software in various classifications.
It may also include new user tips.
11) Place "I WILL TEACH YOUR CHILD TO USE A COMPUTER FOR
ONLY $20" or "NEW PROFESSIONAL COMPUTER... ONLY $599
COMPLETE!" ads on index cards and put them on the
bulletin boards in grocery stores and other like
places. Handwrite these and DO NOT use your company
name on these.
12) Make contact with local book stores and offer them a
few business cards should customers want Atari books and
they do not carry them. They will be happy to direct
such customers to you.
13) Call the local newspaper and offer them a discount on a
system to use as awards for carriers who make specific
sales goals. Also contact auto dealers to make tie-in
promotions offering computers with auto purchases.
14) Purchase some space at a local flea market and offer a
little premium to people who volunteer for a brief
demonstration. Get their names and numbers and call
them back.
15) Contact local restaurants and put a small coupon book
together with free two-for-one meals to offer people who
you demonstrate the computers to.
16) Award a plaque to the local user group President for an
outstanding job and ask the local newspaper to cover the
presentation.
17) Donate a computer and set-up assistance to your school.
Minimally call them and ask if you may make a sales
presentation. Hold a special seminar for teachers.
Have free coffee and donuts on hand.
18) Buy an electronic message sign for outside your store
or in your window.
19) Always refer to the Atari computers as "educational and
business computers".
20) Artisan Software will assist all participating dealers
any way they possibly can, from writing and distributing
press releases to presenting a custom marketing plan for
your store. Use that service.
21) Report bad business practices, pirate bulletin boards
and other destructive occurrences to Artisan Software.
22) Convert the ASCII file on the HANDBOOK diskette to
8-bit and distribute to those groups and users.
WHAT I CAN DO AS A DISTRIBUTOR
------------------------------
If you are an Atari distributor, you are also a critical
link in this campaign. You can assist most efficiently by
getting the word out and applying friendly pressure on your
dealers to participate.
1) Answer your phones; "______ Distributors... We are proud
to sponsor The REVOLUTION!"
2) Offer a copy of this campaign to all of your dealers.
3) Make a commitment to sell computers to schools, if
verifiable, at or near cost.
4) Assemble a promotion kit which can sent to dealers when
appropriate. Such a kit may include parking lot flags,
special signs, balloons, price tags, special volume
pricing on inventory and more.
5) Organize a hub of Atari dealers in a more concentrated
area to do a special seminar or arrange a small show in
a prominent shopping mall.
6) Print "Proud to sponsor 'The REVOLUTION'" on your
invoices and correspondence.
7) Offer an award to the dealer who makes the most effort
to sell Atari computers to new users.
WHAT I CAN DO AS A PROMOTIONS MANAGER
-------------------------------------
If you are in any way connected with advertising and/or
promotions, please look for ways to tie-in your job with
aspects to benefit "The REVOLUTION". If you are responsible
for promotions in a shopping mall or other crowd
attractions, give particular consideration to what you can
do. Please check with Artisan Software with your rights to
represent the cause before tackling any large projects.
Some fees may apply to use "The REVOLUTION" in some profit
bearing ventures. Here are some ideas:
1) Have a hot-air balloon race to benefit the local schools
with new computer systems.
2) Get a user group representative on a radio talk show to
talk about "The REVOLUTION".
3) Get in the Guiness Book of World Records with the
tallest stack of computers in the world (Atari, of
course).
4) Make contacts with users' groups and trade show
organizers to offer discount admissions or memberships.
5) Sponsor a benefit tug-of-war between different users'
groups in your area.
6) Sponsor an Atari show at a local shopping mall.
7) Promote an Atari orientated scavenger hunt with a list
of loosely related items such as diskettes, computer
chips, dealer ads in the phone book, etc.
8) Organize a little league team called "The
REVOLUTIONARIES".
9) Arrange free private showings at movie theatres to
REVOLUTION members.
10) Airlines, amusement parks and other attractions should
have REVOLUTION nights and events or discounts.
11) Join "The REVOLUTION" by registering your participation
and by making your pledge.
WHAT I CAN DO AS A SOFTWARE PUBLISHER OR DEVELOPER
--------------------------------------------------
First off, thank you for the support you have already
pledged to the industry. Now, let's look at the things we
can do:
1) While games will continue to be a favorite of pastimes
for computer owners, the emphasis in this campaign will
be toward education and business. Bear this in mind
with your new publishing and developing projects.
2) Integrate "Proud To Support 'The REVOLUTION'" as text
right in to your software.
3) If you publish for more than one system, make your
distribution network aware of this campaign. Send them
copies of it. Let them know that they can expect an
increased demand for Atari goods in their dealers.
4) Take the time to do the suggested calendar activities in
the section: "WHAT I CAN DO AS AN INDIVIDUAL".
5) Make certain you continue to announce Atari releases to
non-Atari publications... Integrate "Proud To Support
the REVOLUTION" into those releases. Artisan Software
can help with such releases if you wish.
6) If you are a larger supplier, many fine Atari
publications are available for advertising at nominal
charges, please support them. With an annual contract
you save money and develop a cume, a marketing concept
that can provide you more exposure than their actual
circulation. Contact Artisan Software if you desire
more information.
7) Place "The REVOLUTION" mentions on the outside of your
packaging.
8) Offer substantial discounts when your product is used in
schools.
9) Make conversation about "The REVOLUTION" on modem-based
information services and E-Mail on Bulletin boards.
10) Some one needs to develop a turn key Atari software
package for video rental stores including bar code
scanning and cash drawer operation. These stores are
opening up at a faster rate than most other form of
retail operations and we are missing the boat.
WHAT I CAN DO AS A TEACHER
--------------------------
Artisan Software has been extremely pleased to discover that
there are a number of Atari users who are teachers.
Congratulations! You have chosen a fine computer system.
You can be of great help gaining exposure for the Atari
computer. Below are some ideas to get you started:
1) If you use the computer at home, see if there are
educational ways to use it in the school.
2) Tell your students that you will be happy to get their
parents started with a computer if they are interested.
3) Make certain you know where the nearest Atari dealer is
to you. Carry your dealer's card so you may pass it on
when people ask.
4) If you have assignments involving reading newspapers or
magazines, ask an Atari publication to supply you a
quantity for your students to keep and take home.
5) Get with your administration to see if computer literacy
or programming is taught in your school. Help them
develop a course for these subjects.
6) On assignments that you do on the computer that students
take home, print in small print: "ATARI COMPUTERS- THE
CONTEMPORARY APPROACH TO EDUCATION". Hopefully parents
will notice this and inquire.
7) Arrange an educational package price on a 520ST or 8-bit
system with your dealer and inform students that it is
available. Ask your dealer to include the software in
the package that you think should be in it.
8) Write software other teachers may use and enjoy. There
are many fine publishers who will be eager to see what
you put together... Artisan Software is just one of
them.
9) Ask the school newspaper to write about how you use
Atari computers in your job and how it fits in with
"The REVOLUTION".
10) Conduct special after-school seminars on how to use
Atari computers for education. This can be directed
toward faculty or students. Make certain you know where
to tell them to get one.
11) Start up a computer club.
12) Have a competition on the computer such as multiple
choice questions or challenging math problems.
13) If you use your computer at school, set it up where
students may be able to borrow it to type reports and
essays.
14) Obtain Atari literature and ask the school library to
leave them out for students to take.
15) Put colorful Atari posters on your classroom wall.
16) Coordinate with your local dealer a raffle to award the
winning student an Atari computer. Tell them they can
see it set up before they win at the dealer.
17) When having other faculty members to your home for
dinner, make certain the computer is visible.
18) In teaching environments where the lesson may be
"effective letter writing" or "how the vocal majority"
can work, ask your students to write for the current
letter campaign listed in "WHAT I CAN DO AS AN
INDIVIDUAL".
19) If you teach an art class. Let your still subject be
an Atari Computer. Possibly have your class draw cross
sections or creative viewpoints. Send clear photographs
of the best ones to your favorite Atari publication.
WHAT I CAN DO AS A TRADE SHOW ORGANIZER
---------------------------------------
AtariFests, World Of Atari's and other trade shows are an
important part of our satisfaction with the Atari computer.
The environments provide hands on demonstrations that we may
have only read about, new product introductions and some
great prices. "The REVOLUTION" congratulates Rich Tsukiji
for organizing the World Of Atari Shows and John King
Tarpinian for the past Glendale shows. Both are to be
admired and respected. There are also a host of other
notable organizers who also do a great job.
If you a trade show organizer, you have a lot of variables
to be concerned with such as security, coordination,
deadlines and publicity. It is acknowledged that you must
continue to do these things which provides you with a
profitable bottom line.
The problem with trade shows is that they do nothing to
attract the new user. They are exclusively designed to
appeal to the existing user. This may be OK for other
computer systems with more of a recognized user base, but
not for Atari.
"The REVOLUTION" encourages all persons to attend any Atari
show location. We also appeal to organizers to hold these
shows where the public may be exposed to the benefits of
owning an Atari as well. It is doubted that attendees and
exhibitors would avoid them just because the shows were in
shopping malls. The added exposure to the typical mall
traffic might sell a few more computer systems over two or
three days. Since most malls will not have any retailers
who carry Atari computers, there should never be a conflict
of stealing their business and the general public will be
awestruck by the enthusiasm of the show. Seminars and other
side bar activities can still be held in private meeting
rooms. You may lose an admission price, but you gain more
profitability from a lower booth cost. Or you can sell the
admissions to specific seminars or an off-location party.
Other concepts you can consider to support "The REVOLUTION"
include:
1) Feature "Proud to Sponsor The REVOLUTION" in your ads
for the shows.
2) Provide seminars at the shows for better sales
techniques.
3) Frown on allowing any video game systems or PC equipment
sold at the show.
4) Use "The REVOLUTION" as your show's theme and print your
name badges and exhibitor signs with the insignia on
them.
5) Run an ad in a local newspaper as well as the computer
magazines. Offer a free computer system in a raffle to
registered attendees.
6) Submit press releases to all local newspapers.
7) Provide an incentive to those exhibitors who are "The
REVOLUTION" members.
WHAT I CAN DO AS A SYSOP
------------------------
If you are a system operator for a bulletin board, you have
already exercised the power of communications. You also
probably know the commitment of Atari users and the strength
we could exercise if directed toward common goals.
You can contribute substantially to the success of this
campaign by integrating elements of it into your bulletin
board.
1) Post regular messages pertaining to the status of "The
REVOLUTION".
2) Condense this book using a compactor program and make it
a downloadable file on your system.
3) Create form letters which apply to the current campaign
under "WHAT I CAN DO AS AN INDIVIDUAL" and allow your
members to download and use them.
4) Get with your local dealer and ask him if your system
may help him get credit card modem orders. Tell him you
will pass the orders on to him for a nominal fee.
5) Create an on-line adventure game which involves
references to "The REVOLUTION".
6) State firm your policies against piracy.
7) Pledge your support and register as a fighting member
of "The REVOLUTION".
WHAT I CAN DO AS A USERS' GROUP
-------------------------------
It should be clear that users' groups play an important role
in this campaign. There are numerous things you can do to
attract participation and insure success.
1) Assign a committee to coordinate the activities in the
CALENDAR with your group.
2) Remind members about the current activities in your
newsletter and your bulletin board.
3) Devise a reward for the member who contributes in the
most outstanding way. When you present the award,
notify the local newspaper.
4) Put Artisan Software on your mailing list for
newsletters and we will automatically write a press
release for exceptional group endeavors.
5) Support your local dealer with offering to help make
sales calls, deliver flyers or suggest innovative ways
to sell more computers.
6) Make up bumper stickers which say "I AM PROUD TO BE A
_______ MEMBER!"
7) Prepare form letters in advance to make to letter
writing activities for your members easier. Perhaps you
can just provide most of the addresses they will need on
labels.
8) Organize seminars for the public at your local Holiday
Inn for $10 per person. Teach them how easy it is to
get started with a computer or to get their children
started. Chances are, you may have a member with a
little knowledge on getting these things rolling.
9) As a group, monitor publications and external statements
about the Atari computers. Be quick to respond to false
claims or to enhance their endorsements.
10) Organize a continuous raffle. Members sell chances
until enough money is generated to buy the computer of
choice and award it to a drawn name. Then start another
raffle. If your group has 50 members and they all sell
just 10 $1 chances in a month, your group can easily
help your dealer sell 12 computers in a year and that's
without trying. You could ask members to sell 15 or 20
chances in a month and award more than one system.
Promote "The REVOLUTION" on your raffle tickets.
11) Ask your Atari dealer to regularly supply you with a
list of new local customers. Form a committee to call
these new users and tell them you would like them to
become members of your group.
WHAT I CAN DO AS SAM TRAMIEL
----------------------------
Notwithstanding ongoing communications with Atari Corp.
as the success of this campaign plants its seeds, there
are immediate actions which are recommended. Please
consider the following:
1) To encourage sales of the computer in lower education
environments, assemble a low cost coloring book using
themes which promote the children's awareness of
computers in general. While the book will take on a
non-intensive sales approach, all of the illustrations
should represent the Atari computer in action. Make the
books available free of charge to schools to distribute
to their classrooms. Print, in small type, a dealer
listing in back of the book or a phone number to call
for the nearest dealer.
2) Package a brochure titled "When You Are Ready For A
Education Or Business Computer" in every video game
system and cartridge you sell. Concentrate on
information in the brochure to be addressing wise buying
decisions and how the Atari computer line best fits
those decisions. Stay away from technical information
like clock speeds and custom chips.
3) Print stickers stating:
We Endorse
The REVOLUTION
Use these stickers on all packaging and encourage Atari
Explorer magazine to print the statement on the cover
every issue.
Also incorporate this statement into every commercial
and ad you place.
4) Your most powerful strike force can be your own
employees. Outside persons consistently ask them where
they work and what they do. It would be to your benefit
if they know as much about the computer as possible.
Devise a plan to make an Atari computer available to
every one of them as inexpensively as humanly possible.
Set aside a specific employee sales week or devise a
quarter long bonus reward system whereby everyone could
win.
5) Create an incentive for employees to join "The
REVOLUTION" and set aside a specific time on Monday for
those employees to accomplish the suggested tasks for
that week. Encourage them to tell dealers about it and
offer the dealers a free copy of the HANDBOOK.
Designate an Atari employee to coordinate with Artisan
Software ongoing activities and prepare letters in
advance for your employees to sign and mail in. Keep
the Atari bulletin boards jammed with the current
information about the campaign.
6) Encourage dealers and distributors to join "The
REVOLUTION" at industry trade shows.
7) Prepare, in advance, a generic TV spot which can be run
during or near any known TV coverage at a moments
notice. The impact of the spot should be basic. Create
the image that it's a fad or status symbol to own an
Atari computer. Stay away from comparisons with other
systems because that acknowledges the popularity of the
alternate system. Include "Join 'The REVOLUTION'" in
the spot.
8) Ask Frank Foster to make a concentrated blitz to solicit
celebrities to join the cause. There is a specific
section written for celebrities.
9) Every month, offer the most outstanding users' group a
valuable prize and recognition. This should be based on
verifiable membership increases, participation to "The
REVOLUTION", helping to sell computers for their dealer
and other productive activities.
--
/-]Doug Wokoun[-]aa384[-]Atari SigOp[-/
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/-] Doug Wokoun [-]aa384[-] Atari SigOp [-/ "I support the REVOLUTION!"
/-]-^-/\-^-/\-^-/\-^-/\-^-/\-^-/\-^-/\-^[-/ - - -
||| ||| ||| ||| Use an Atari
/ | \ / | \ / | \ / | \ Business and Educational computer!
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